Resources Library by ANA

Magazine contents and the needs of different sociological segments of readers (Italian)

The object of the study was to identify the market opportunity for two Mondadori weeklies on the basis of characteristics of the readership and its expectations from the magazines. The research area was made up by the readership of the two magazines...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Vittorio Liberanome, Gilberto Valentini

June 15, 1976

In what way does the quantitative "mix" of subject-matter pre-determine sales and readership profiles?

The quantitative mix of a publication's editorial matter undoubtedly plays a basic role in pre-determining the reader's profile and consequently its circulation. I have intentionally inverted the two elements, because circulation is a function of the...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Maria Macchi

June 15, 1974

The point of view of management towards market research in general and editorial research in particular

The author will try to carry out this welcome task by attempting to give a synthetic picture of the market and of the environment of the country which is host to this seminar (Italy) then going on to relate some experiences of his company. In many...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Napoleone Jesurum

June 15, 1974

Advantage of non-proportional stratified sampling for periodical press readership surveys

These notes explain the method of sampling used for the Magazine Readership Survey carried out in Italy this year (ISPI, 1973 edition). The ISPI survey is a sample survey based on 21,000 interviews. It has been carried out each year since 1966 for...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Author: Carlo Erminero

Company: Demoskopea

June 15, 1973

Survey at newsstands

One of the marketing problems in the Italian publishing industry concerns control of distribution. Most publications, in fact, are distributed by organizations that are not dependent on the publisher, and control at point of sale is not as timely,...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Carlo Erminero

Company: Demoskopea

June 15, 1972

Application of discriminant analysis to the Italian readership survey data

The objective of this paper is to present an experiment conducted in Italy aiming at a more comprehensive use of the data of the Italian readership Survey (l.S.P.I,). The experiment had the scope to establish : - to what extent the audiences reached...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Gilberto Valentini

June 15, 1972

Problems of joint sponsored readership surveys: Italy

Readership surveys in Italy refer only to the periodical press. No information is available as regards the daily press and technical publications . So far as concerns daily newspapers the reasons for this are to be found in the following causes: a)...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Maria Macchi

June 15, 1972

The case of Alimentare Emiliana

In October 1968, the Chairman and Managing Director of Alimentare Emiliana S.p.A., Mr. Limentani, had considered the advisability of entering into a new sector of pre-packed foods, for which the prospects of development in Italy seemed to be...

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Pietro Gennaro

November 1, 1968

Survey on possible settling down in Sardinia for aluminium processing industries

In recent years surveys regarding industrial development have taken on ever increasing importance; they are generally promoted on the initiative of international Communities, Government or local administrations. In the concrete case dealt with by us...

Catalogue: ESOMAR Congress 1968

Author: Giorgio Caldi

June 15, 1968